Every person in the world is afraid of something. Naturally people have different fears so it is difficult to say that is going to have an impact on person. What is scary to one person might be natural for the other, etc. You have to always remember about it. I have recently thought about this issue in terms of business. I mean, what are the main threats of any business in the world? I think that people don^t want to go bankrupt and that is their main concern. If a company has more losses than profits it is more likely to fail. Recently I have noticed that this one store selling tyres in my neighborhood went bankrupt. I have to say that I have been shocked when I have heard about it. Why? Well, first of all this store has been here all the time. I can^t think of a time when it was not standing here. Additionally I think that tyres are needed by people all the time and that is why I think that they didn^t have problem with customers. Their main problem must have been the fact that they were not advertising themselves at all. They must have thought that it is enough to have the same customers for many years. As it turned out it wasn^t enough and eventually they went bankrupt. Remember to always advertise your business unless you want to have a similar problem.